Grounded as a creative entity, New Holland has been established as a studio specialising in design and motion to clients in advertising, broadcast branding and feature film.
New Holland has a talented team of design directors and animators, who each share the common goal of offering the best solution to fit the visual and strategic goals of the client.
Our headquarters may be in the hub of Paddington, Sydney but our studio prides itself on having no boundaries and a nimble, creative team.
With over 20 years of award winning industry experience, our aim at New Holland is to continue to work across many disciplines, ensuring that an innovative and creative solution is the common thread amongst our work.
New Holland is driven to collaborate with clients that need our well-rounded capabilities in concept development, graphic design, animation and project supervision.
We select to team up with the leaders in their respective expertise of editing, visual effects and post production to create evocative, stimulative visuals.
Enjoy discovering New Holland.
Savage is one of the industry’s most respected design directors and comes with an impressive portfolio across commercials, feature film and broadcast.
Brendan was Head of Design during the heady days at internationally renowned vfx company Fuel, building up a much envied creative team that designed visual effects for top line clients, the Marvel Cinematic Universe and 20th Century Fox.
In recent years at both Alt vfx and Fin design + effects, he has worked with some of the region’s top production companies including Revolver, GoodOil, The Sweet Shop, Plaza, Finch, Exit, Curious and Collider, winning numerous awards along the way.
Simon is one of the most respected concept artists working across film and commercials in Australia. He loves to draw, paint, design and generally make the best pictures he can. In addition to the commercial work he has pursued his own fine arts painting passionately since 2008. As part of the New Holland creative team he loves collaborating on all sorts of projects. If you think Simons genuine talent might be able to help on your production, we would love to hear from you.
Tyrone is New Hollands executive producer for all design projects in commercials, film & new media. His respect within the industry, production experience and passion for the creative process, combined with quality production makes him a perfect match for our studio.
Tyrone is an instinctive creative thinker who has led many award-winning projects across film, television & emerging tech.
Martina is a talented producer with a wealth of experience across film, documentary, design, visual effects, animation, and event production.
Starting her career in live music in her native Argentina, she then moved to Australia and after entering into the visual field, helped produce a short film for the Armani brand.
Several years at a Sydney production company saw her produce projects and TVCs for clients such as Netflix, ABC and SBS, before moving to VFX and post with Alt.vfx, one of Asia Pacific’s most highly awarded post production companies. Here, she helped lead brand campaign spots for the likes of St George, Pokemon Go, Facebook, Macquarie Uni and more.
Her creative understanding and passion for design and motion make her the perfect fit for New Holland Creative.
Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.
The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.
The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.
The assembled creative team at New Holland covered all aspects in directing this collaboration with Riot Games and BBH Singapore, from initial concept art, storyboarding, edit, animation, Houdini FX, through to final compositing at 3K.
In a fantastic opportunity for New Holland Creative, founder & creative director Brendan Savage was awarded the assignment of directing the global visual campaign for Sony BRAVIA televisions releasing in 2020.
Based on the agencies “Sensorial Gateway” concept, we crafted our visuals around elements of the natural world. Motifs like haunting ice caves and spellbinding ravines capture a sense of scale and highlight the elements of immersion, subtleties, and depth so essential to the BRAVIA’s performance. Premiering at CES 2020 and created entirely in 3D in a collaboration with the wizards at Alt vfx, we designed environments and set pieces that bring all those elements together in an international promotion film. Our team confronted the challenge of creating powerful moments of natural beauty capable of wowing people at first glance which merge with captivating Sound-from-Picture Reality.
“Evenflow” takes the viewer on a journey starting with the wonder of a glacial landscape, leading down into the magical surrounds of an ice cave. Astonishingly, these breathtaking scenes appear to take place within a single grain of sand. Further exploration reveals the awe inspiring landscape of a sandstone ravine. The sun sets on a myriad of colours seen in the layers of sandstone, as the film finishes perfectly to highlight the clarity and contrast as we look up in to the Milky Way sky.
Brands are adjusting the way they communicate with younger audiences to be in line with culture and the way the internet shapes interactions and perceptions.
Analog Folk collaborated with New Holland Creative and our technology partners T&DA to design and build Rekorder-Land.
The brief was to create an experience like never before for Swedens premium cider. Designed to connect with the audience in a fun and unexpected way, whilst using the mobile and social mechanics that they’re used to. Being an online and mobile experience, this didn’t mean the experience won’t be premium – far from it.
New Hollands team of concept artists, designers and animators created striking visuals to invite the viewer to explore Rekorder-Land through a series of portals, where they not only watch the amazing visuals, but interact within the experience. Artificial Intelligence technology was developed by T&DA to add an extra layer of sensory involvement and interaction as the viewer navigates Rekorder-Land in real-time.
Together, we created a one of a kind online adventure where games are played, new environments explored and souvenirs taken home.
Ausfilm reached out to new holland to evolve their corporate branding with a new, animated ident for use in international markets and across all promotional collateral.
Ausfilm is the gateway for international filmmakers to connect into Australia’s screen industry. New Holland designed an elegant CG ident focussing the narrative on Ausfilms growth as a small organisation into a theme of branching out and connecting with filmmakers on a global stage, bridging the members it represents to creative opportunities.
What if we could show parents that relaxing the rules is okay by allowing them to have a laugh at all the crazy things that happen when you’re raising a family?
Ogilvy commissioned New Holland Creative’s very talented Hui Ying Kao and their technology partner T&DA to illustrate and bring to life the many amusing life situations during the covid lockdown in a series of cheeky and quirky animations for The Natural Confectionary Company. The illustrations embody the essence of raw storytelling, being imperfect, sketch-like pictures that almost seem like they could’ve been jotted down by a kid themselves. They are simple and a little bit messy. Purposeful messy, though, with a consistent style that mimics the organic hand-drawn like illustrations we see on TNCC packs.
After being in lockdown for many weeks there’s bound to be some wild stories out there, plus with kids going back to school, there’s sure to be more stories to come. These are then shared with influencers that then upload their story to their blog and socials with the hashtag: #StorybookOfReal to encourage other Aussie parents out there to embrace the changes they’re going through and maybe even have a laugh at them.
For a number of years Vittoria has successfully produced Nespresso compatible capsules.
A new look has been created to showcase the 14 exciting blends as part of the release of a range of brilliant colours of Vittoria Coffee capsules. New Holland was sought out by Loyal agency to collaborate on this visually exciting campaign. Designed specifically to focus on the foiled pods and the brilliant range of blends available, a kaleidoscope of colour and movement has been created to entice the coffee connoisseur.
Set to our cello song, we open with a beautiful woman enjoying a Vittoria Coffee. At this moment the camera starts to slowly push in. In extreme close-up, we see her face begin to magically pixellate…but the pixels are no ordinary pixels. Her face is made up by the beautiful array of colours of the Vittoria capsules. As this transition happens, the capsules begin to move in a beautifully orchestrated rhythm, almost ‘liquid’ in its nature. The rhythmic movement comes to an end as a pod docks with a Nespresso machine.
A stream of freshly made coffee evokes the camera to discover the variety of packs of Vittoria’s new range of capsules.
Global super brand Uniqlo has are 2,000 stores in Japan and abroad.
New Holland was commissioned to create the launch commercial for the 2020 grand opening of its new megastore in Yokohama.
The shopping complex is called Uniqlo Park consisting of retail stores, amusement facilities, green space and a spacious rooftop. The stunning piece of architecture offers extensive space for shopping with Uniqlo and on the rooftop visitors can gaze at the panoramic view of Tokyo Bay and enjoy the interactive space and playground for the kids. It’s a completely new type of shopping facility where people of all generations can shop, play and relax.
Using stop motion techniques and advanced fx simulations we had a great deal of fun crafting a unique film using colour and texture. The whimsical animation navigates the viewer to explore the 3 stories at Uniqlo Park.
Ogilvy Bangkok sought out New Holland Creative to create a series of commercials aimed specifically at the social market for Coca Cola.
Our visual artists used houdini to create the fx animation of the thousands of emojis seen in the bubbles of coke fizz. Bespoke animation was added and combined with stunning rendering techniques to create these fun little vignettes.
Performance capture meets motion graphics for augmented reality. Shot on iPhone and rendered in realtime!
In a great collaboration with the wizards at Electric Lens Co. We brought together design, performance and technology to create this mobile experience concept.
The piece visualises an ‘organic’ ghost-like hologram performance, in augmented reality, placed into the environment wherever the user happens to be. In this case in Sydneys Paddington Reservoir Gardens. The ‘ghost’ is a soft snow of fine particles, like grains of sand that catch the silhouette of the figure, as though it were a spectre that was always in the space and is merely illuminated by this dusting of particles.
While this example is rudimentary, and is not intended as a vfx shot, we do think it illustrates the general concept and hints at the potential to a real-time user experience that anyone with a smart phone can view… wherever they may be.
New Holland Creative was commissioned by 72 and Sunny to collaborate with director Stefan Hunt to come up with a quirky and eye catching visual style to launch Kosciuszko Pale Ale this winter.
A beer with altitude. This is Lion Nathans first focused marketing campaign for the brand, and agency 72andSunny created the brand aesthetic for print, social and outdoors. New Hollands specialised skillset in design in motion made us the perfect partner to bring the “Kosci spirit” to life in the film. Using a combination of traditional cut out techniques, stop motion, 3D and motion graphics, our design and animation team worked their magic in a rollercoaster ride down the slopes of Mount Kosciuszko.
The results truly encapsulates what the brand is all about and it is fantastic kick off to Kosciuszko Pale Ale’s first ever marketing campaign.
Set in the rural backlots of 1920s Australia – no place for a women – “The Story of Lee Ping” is a tale of a young Chinese woman, an imprisoned erotic dancer who plots her freedom. Lee meets Jack an Aboriginal farm hand who changes the way she sees herself forever.
New Holland was commissioned to create a simple but elegant opening sequence that gives a nod the prism Lee Ping is seen through in this 14 minute drama.
The shopping sales for the holiday season are fast approaching.
Afterpay has been a successful growth story in recent years and commissioned Loyal agency and New Holland to design an eye-catching concept to excite and entice the shopper to what is possible using Afterpay in the festive season.
Together, we created something evocative, fused with a strong design aesthetic, animation direction and quirky CG. New Holland Creative live and breath design and eye catching aesthetics. We love to make things look beautiful, painting every frame in its best possible light. Our creative team specialise in making things look beautifully crafted with an inherent beauty of realistic movement and natural cinematography, in combination with beautiful lighting and finishing.
The Kingdom of Bahrain nbn 360 project tells a story about the capabilities the Telecommunications Regulatory Authority has to ensure that they deliver a superior infrastructure product for the future of the Kingdom of Bahrain. Our objective was to deliver a contemporary 360 experience offering up a distinctive message for the brand, using thoughtful design and animation.
Working closely with our technology partner T&DA, our team of designers delivered an immersive experience that is at once impressive and memorable, whilst communicating the key messages for the future of Bahrain as the technology hub of choice in the region.
Tokyo based production company Connection reached out to collaborate with New Holland Creative to build a breathtaking new campaign for Japans cosmetic giant KATE Kanebo.
Director Kensaku Kakimoto’s creative vision was envisioned in-house at New Holland Creative utilising our unique skillset of concept art, design direction, 3D animation and considered fx, all under one roof.
Our Muse, Ayami Nakojo is transported through a labyrinth of mystery as she discovers a world of no rules. From the very first sketch on paper through to the final composition in Flame each scene was crafted by New Holland to inspire a world where avant-garde styles are created every day, in all its eccentricity and chic brilliance.
An Esher world of endless stairs. A cavernous underworld of a gravity defying maze through to the electricity of Tokyo Noir, this is a film with No More Rules… For good measure it even has a flying whale made of diamonds!
For those that love the quirks of Japanese television…it’s crazy in execution. No wonder that KATE remains Japan’s No.1
Clemenger Melbourne collaborated with New Holland to create a dynamic retail campaign to showcase the X range of vehicles soon to arrive for BMW Australia.
Using a combination of media stills of the cars, 3d photogrammetry and 2d compositing techniques we produced a vivid light show that was used across both print, social and motion collateral.
It just goes to show what can be done, before the physical vehicles made it to Australian shores!
New Holland was approached by their good friends at Plastic Wax, for another collaboration.
This time our design chops where required for the latest instalment in the Tom Clancy franchise. Working closely together we created this trailer to launch at the 2019 E3 conference.
Tom Clancy’s Elite Squad is a mobile game that unites the iconic characters from across the entire Tom Clancy universe. The title brings together characters from The Division, Rainbow Six, Ghost Recon, and Splinter Cell franchises, and includes the bearded Nomad as well as infiltration specialist Sam Fischer himself. Additional characters include Caveira, El Sueño, Montagne, and Nomad.
Production was managed by Plastic Wax, while our design team created a series of vignettes to introduce each character before showcasing the mobile game play available on both iOS and Android devices.
New Holland celebrated the Netflix feature I AM MOTHER hitting the screens in 2019, featuring the company’s innovative and striking design for both the lead titles and closing credits.
When the film’s director Grant Sputore approached New Holland to create a title sequence to fit within the aesthetic and production values seen throughout the film, the crew jumped at the chance after seeing a preview of the film in the ComicCon trailer.
“Our eagerness to problem solve at the earliest stages of design development helped us showcase to Grant and his production team what we think would fit perfectly in their film,” said New Holland founder and creative director Brendan Savage. “It is our job as designers to work closely with the film makers, and we successfully blended conceptual thinking with a creative design approach for I AM MOTHER. I’m really proud of the results, and proud to be part of the creative team on such an awesome piece of filmmaking.”
Mitsubishi Motors Australia and RichardsRose have unveiled their latest campaign, ‘Nothing can Frighten a Triton’.
The campaign bursts on to all broadcast and social channels with haunting visuals by New Holland and a ground-pounding track composed by Grammy Award-winning remixer Dennis White.
Directed by Jonathan Nyquist of McFly, RichardsRose approached New Holland for our combined talents in concept design, illustration and seamlessly integrated visual effects. All work was painstakingly created in-house at New Holland, including final post in Flame. New Hollands artist, Simon Cowell painted all the “surreal” Ghost Train hoardings which were then made into working 3D doors that we see throughout the television & digital campaign.
The Hitman franchise is massive in the gaming world. To announce the upcoming launch of the video game Hitman 2, we collaborated with the cinematic wizards at Plastic Wax to create this trailer. Premiered at E3 2018, New Holland was commissioned to design and animate all the motion graphics sequences seen throughout the film.
The trailer reflects the events that can happen in the 2nd mission of the game. The mission takes place at a motor racing event where agent 47 is given his new assignment. The motion graphics are used to deepen the explanation of the possible scenarios that lead up to what at first glance looks like a tragic accident.
A big team effort that Warner Bros. Games and IO Interactive loved.
One way to really understand the Skoda brand is to demonstrate what it means in other countries. Skoda gets hearts racing in the WRC2 rally championship, support the peloton in the Tour de France while their concept vehicles showcase the latest in high tech for the near future.
In this brand film we bring to life how simply clever Skoda cars are in Australia.
DDB Sydney sought out New Holland for their design sensibilities to create a film that was equally as clever to Skoda. We came up with a treatment with a beautiful and sophisticated typographical technique that literally brings to life the words ‘SIMPLY CLEVER’.
Two Mad Cowboys commissioned us to design and animate a motion graphics piece to showcase the new “smart” technology in the EiQ chip.
Breville latest ovens, use the EiQ chip. Using houdini fx, we designed a an abstract circuit board on multiply levels in 3D space and then used various sound cues to pulse an electric energy along the circuitry and out through the motherboard. From above it makes beautiful line art for use in graphic design collateral.
New Holland was approached by tech agency T&DA to design and animate the motion graphics interface for their assignment for Anglo American. We collaborated to create a bespoke showcase for a conference that Anglo were the main sponsor for.
As the company is quite tech savvy, they envisioned holograms to showcase a ‘Tech Hub’ that represents their built-software that reads the data of the tasks their operators and machinery-undertake to determine if it’s safe or not. With real hologram technology only conceptualised and in the nascent stages of development, our approach to creating a consumer facing and compelling hologram rests on utilising existing technologies to mimic the look and feel of those that we see in Hollywood blockbusters.
Given that there are numerous amounts of data, we presented this data in interesting ways applying motion and UI design. T&DA utilised the latest in transparent display technology and we are able to design and fabricate large display units that resemble something out of a science fiction film set. T&DA partnered with Studio Kite to 3d Print the desk builds, and designed an area of the booth that could show case what the future of Anglo American could like.
New Holland was commissioned to create the titles and on-air graphic package for the next adventure in the popular SBS food series, Destination Flavour China.
Both were produced by drawing upon the influence of Chinese culture and cuisine, and blending this with traditional and modern design. They were created to take the audience on a journey with Adam Liaw to gain an understanding of the different regions and food styles around China, while maintaining consistency with the overall Destination Flavour series.
Destination Flavour China’s titles spawned from an idea to work with a parchment and paint style. Creating the effect for the painted look was made by feeding the footage frame by frame through an algorithm to “paint” the image in a traditional style. The result was then blended together with bespoke animated paint elements bringing together the final result. The aesthetic for the title sequence dictated the elements and style for the rest of the content we created for all episodes that is screening on SBS and SBS OnDemand.
Foxtel has launched a new campaign for its new streaming device – the Foxtel Now Box, the simple way to stream Foxtel direct to your TV.
The campaign creates a spectacular and imaginative world that celebrates the beauty and simplicity of Foxtel’s new way to experience the best choice in live sport, new movies, TV and complete seasons, by visualising the streams of content as they make their journey from device to screen.
New Holland directed the commercial, which combines the designers and animators from New Holland Creative with the amazing vfx artists at Alt.vfx. A big thank you to the guys at TBWA Sydney, Felix, Foxtel and Alt for the opportunity to breathe life into the new Foxtel Now streaming device.
New Holland had the great pleasure to be involved in “Mandela My Life: The Official Exhibition” organised by the Nelson Mandela Foundation.
MANDELA My Life: The Official Exhibition, is a new world class exhibition on Nelson Mandela’s extraordinary life, curated from the extensive collections of the Nelson Mandela Foundation in Johannesburg. A century on from his birth, this exhibition poetically and emotively explores the personal and public life of one of the most influential men in modern history.
Design Director Brendan Cook commissioned New Holland to illustrate figures in a traditional figure drawing style for a 10mins film that is being shown at the exhibition at Melbourne Museum. New Holland’s talented concept artist Simon Cowell used his experience in figure drawing and inspiration in Edgar Degas’ charcoal figure drawings to illustrate every single frame by hand.
World Premiere is in Melbourne in Sept 2018.
In a new TVC campaign for Volkswagen Australia to release the new 2017 Golf, New Holland Creative was commissioned by Goodoil Films to work with director JH Beetge on an 80s design aesthetic with a futuristic vibe.
New Hollands brief was to make the future real by looking through the lense of a child and featuring the 80’s video game, Saturday morning cartoons and futuristic icons we all grew up with. We created a bespoke cartoon sequence, using the same cell animation techniques used in the era, along with an 8-Bit gaming sequence harking back to the old Atari console.
Redefined. Reimagined. Reinvented.
In a landmark development for Perth, Westfield Stirling is redefining the role of a major centre. It will be positioned at the top of the hierarchy by reinventing the future aspirations of what a Westfield destination is to the community.
Scentre Group sought to again team up with New Holland, in this their second major collaboration to visualise the latest development for Stirling. Created entirely in 3D before the first excavating hole is dug on site. The highly experienced team of architects and interior designers worked closely with our artists to create a world class architectural film for Westfield. We raised the bar from our Newmarket, Auckland film to create a visualisation that was full of life, colour and movement, showcasing the restaurant, markets and shopping precincts.
Such massive productions is a thrill for our team. An visualising Westfields landmark developments come not much bigger than this.
WITH collective approached us to design and create an animated 3D lock-up to be used across a variety of media channels.
The device reflects Foxtel’s best ever offer for the sports they broadcast. Using the textures and detail in the various sporting elements make this piece pop off the page. From the subtle hint of branding embossed on the basketball, to the stitching on the cricket ball and even the fuzz of the tennis ball, all these elements come together to make you want to grab hold of the $39 and give it a squeeze.
The offer lock-up appears both alone and in conjunction with a series of sporting legends. We also created an animated version which is used across TV, digital banners and outdoor media.
To launch the all new Toyota C-HR, BWM Dentsu, Sydney, has created a campaign aimed at a cosmopolitan demographic in search of the “Thrill of the Next”.
This commercial unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another. New Holland was commissioned to work closely with Exit Film director Ben Tricklebank to design all the concept art for the varied set pieces and experiences seen throughout. Starting with the layout and overall aesthetic of the huge chamber hall for the C-HR to drive through, we then designed the multitude of individually themed rooms, with various robotic lighting installations, mirrored illusion walls and montage of stadium sized video screens that resolve through to the hero pack-shot of the car.
All our concept art was completed before the shoot to aid a seamless production that required innovative, live-action camera work and amazing visual effects by the talented team at Alt.vfx.
Our various room and lighting installations models were supplied to Alt, firstly for their meticulously planned pre-vis, which then flowed through to the awesome photorealistic cg seen in the completed commercial.
In this brand campaign for M&C Saatchi Sydney, director Carl Rinsch and Alt.vfx had the enviable assignment to produce a total of four commercials, jam packed with stunning visuals combined with a beautiful but quirky Japanese aesthetic.
New Holland was commissioned to deliver scenes that needed our specific design sensibilities. A creative phase started with us completing the concept design for the Japanese themed gallery room that is seen throughout the tv, digital and print campaign.
New Holland was also responsible for delivering the challenging technical tasks of creating the electric mayhem of a Tesla Coil, along with the mesmerising effects of the Pin Cube and the detailed form of the archers iris. Using Houdini 3D software and Redshift for rendering, New Holland was more than happy to meet this challenge to reach the lofty standards set by Alt.vfx
Our design work and animated sequences were only a small part in the overall scheme of such a large production, but it was rewarding to work with Alt.vfx and Carl who appreciate what these nuances bring to their projects.
New Holland was commissioned by Foxtel Lifestyle channels to create and design direct an original titles sequence and graphics package to complement the visual look of ‘Stage & Screen’ and the Foxtel arts channel.
Warm tones, interesting shapes and textures, and shallow focus macro cameras contribute to the show’s developed look and feel and was our first project rendered in Redshift.
New Holland created the design and vfx for the Queensland governments biofuel initiative in collaboration with agency Ogilvy One20, and directed by David “davros” Wallin. The campaign features the 2015 V8 supercar champion Mark Winterbottom, the ambassador in Queensland to promote E10 fuel.
Using a combination of maya and houdini, the E10 liquid travels from the fuel bowser – and becomes the catalyst to magically create the fuel system and engine of the car. Travelling from this macro view of the engine, the camera pulls back to reveal the car build being completed.
You cannot say New Holland isn’t diversified!
In this, our first video game collaboration with the cinematic wizards at Plastic Wax, our design skills were used to create an exciting style to the trailer announcing Hitman 2.
To create something spectacular and evocative we needed to fuse together direction, a strong design aesthetic, animation direction and the best CG in the business. A graphic film like this one can inherit the beauty of contemporary graphic design, and natural CG cinematography from PlasticWax while infusing the motion graphics with simple storytelling and purpose.
We love to make things look beautiful, painting every frame in its best possible light. Warner Bros. Games and IO Interactive were very happy with the results.
Recently recreated and updated in 2017 in 4K for the Australian governments film organisation, Screen Australia. This animation is based on a sculpture of liquid light that swirls in 3D space to form the logo identity. Our team created the ident to appear before any Screen Australia production across tv, feature film and digital.
Two Mad Cowboys agency approached New Holland to make a full cg piece to launch the campaign for Breville’s VacQ smoother blending attachment.
The VacQ sucks removes any air from the blending process to make smoother, brighter and tastier blends for your smoothies, soups and dips.
New Holland supervised the stills shoot for the food, based on our 3d previsualisation. Then it was over to our cg wizards to produce a photorealistic, single camera move that both highlighted this new innovations technology and the vibrancy of the myriad of food outcomes the Breville VacQ can produce to enjoy.
Architectural. Visualisation. Those two words have never appeared in the same sentence as New Holland. Until now.
New Holland has always been about challenging our clients in positive ways. Pushing them to try new things, to push themselves outside their comfort zone, to go somewhere new, to try something different. We treat ourselves the same way, as we believe that pushing ourselves and trying new things outside of our film and commercial design skillset is part of an ongoing process of becoming better, sharper, clearer.
When we were contacted by the highly experienced and very talented team from Scentre Group, who were seeking a world-class Architectural film for their latest flagship Westfield development in Auckland, New Zealand, we jumped at the chance. This was a perfect way to push, challenge, create.
As New Holland Creative had previously never tackled work of this nature, it initially seemed like New Holland was a strange choice for such a high-calibre client. However the creative team at Scentre Group led by Nicholas Thiolouse were just as critical of their own standards as we were of ours; they sought a collaborator who could push them and challenge their way of approaching these projects, and in our collective pool of experience they saw such a collaborator. Such a client is what you dream of!
Over the course of this monumental project the New Holland team became experts at creating beautiful and highly realistic architectural renderings, utilising our experience in feature film VFX to balance the lighting, frame the camera and evoke a mood.
At the end of the day it’s the results that tell the real story, and the teams at New Holland and Scentre Group could not be happier with the end product.
A new spot for NTT Docomo in Japan, to celebrate their 25th Anniversary, featuring Japanese superstar Namie Amuro.
With no chance of closing down the busiest crossing in the world for a choreographed dance routine, we were tasked with recreating digitally the hustle and bustle of Shibuya digitally.
In a collaboration with Alt, our team at New Holland had to dig in to their collective experience in vfx, as we were challenged with making the Shibuya Crossing look realistic and believable using 3D cgi. The singer and her dance troupe performed against a green screen and then where placed in our fully CG photo-real environment by the compositors at Alt.
Our good friends at Artists in Motion are event specialists and produce many large exhibits internationally.
New Holland was commissioned by AIM to develop and execute the animated sequence titled musicality, which is projected on to the Venetian casino resort in Macao.
Our artists created lively scenes of abstract piano keyboards followed by stereo equalisers, flourishing flowers, singers and musical instruments continually evolving across the exterior walls, symbolising musicality and a vibrant new season for all. Utilising cutting-edge technology and precise pixel mapping techniques, AIM presented a beautiful fusion of the Venetian’s unique architectural intricacies with rich motion design and animation.
The seasonal show which runs nightly, adds to the joyous atmosphere of people gathering in celebration along the Cotai Strip.
The Electric Lens Company is a group of artists, directors and technicians creating virtual experiences across varied platforms.
This young, dynamic company approached New Holland to design and create their brand. The founders of Electric Lens have a background as commercial animators, VFX artists and game designers, but are specialising in the growing VR demographic which uses these collective skills. The logo was devised around the artistic and technical workflow that combines to create a VR experience. The three lenses of storytelling, artistry and technical ability come together to form a simple icon, that has both a nostalgic feel while also representing a cutting edge technical industry.
A Project of Epic Proportions
When our friends at Artists in Motion contacted us to help deliver the Opening Ceremony animation for the 2017 Solidarity Games, we jumped at the chance.
Artists in Motion are experts in the field of event based graphics, with the Opening Ceremony requiring a 2 minute sequence named HOPE, which featured fully CG environments combined with highly choreographed dance routines, to be filmed on the Fox Studios back lot.
AIM contacted New Holland, as they sought a team of artists who they could trust to not only deliver beautiful CG environments to the highest quality, but who could also bring an elegant design sensibility to the overall piece. Working from the previz and static models created at AIM, the task for New Holland was to breath life into the scenes and to create a magical experience while remaining true to the underlying design aesthetic.
The project itself was on a truly epic scale, with the final projection appearing on a screen which was 80 metres across and live streamed around the world to many thousands of viewers.
Event based work is something New Holland has always wanted to explore, and this collaboration with the fantastic team at Artists in Motion provided us with the opportunity.
Tools: Maya, Redshift, Houdini, Nuke, Substance Designer, After Effects
In a New Holland Creative production, we were commissioned to deliver the entire creative for this architectural design film for Westfield, one of the worlds largest shopping centre developers.
The audience is taken a few years in to the future towards an evolving Westfield brand experience. From script, storyboarding through to producing the live action shoot, our team designed a motion graphics package, along with near future 3D architectural concepts and interactive display kiosks to show what is possible at Westfield for its future developments.
New Holland was commissioned to do the design and fx animation in the My-Link sequence for this campaign for Chevrolet China.
Using Houdini, an fx system was built for the various graphics seen emanating from the Chevy Trax, to show how it communicates and is connected to the world around via the onboard entertainment system.
All shoot supervision, final compositing and post by Alt.vfx
New Holland Creative was commissioned to rebrand the global production company, Seven Sunday Films.
With offices around the globe, company director Rodney Vincent needed an overhaul of Seven Sundays identity for use across Asia and North America . We designed a strong, new icon & logotype that represents both the company name and progressive creative energy, but also links to the offices in Bangkok, Singapore, Kuala Lumpur, Jakarta and Chicago.
Their web-site has also been designed from the ground up to showcase their portfolio of work and production services, along with their roster of talented directors.
The first of three commercials to launch the Kia Rio in to the Australian market. New Holland was involved at the early concept stage, working with agency creatives at Innocean Australia to development the tvc campaign and poster art to be used across print.
Collaborating with Scoundrel director Mike Daly and visual effects studio Alt.vfx, we were commissioned to create all the environment matte paintings and set extensions, cg typography and cg car replacements. The artists at Alt handled grade, online, VFX and compositing too, in a successful partnership for a campaign that highlights sharp exterior, lush interior and superior warranty of the 2017 Kia Rio.
‘We threw everything at it’ is a fitting campaign slogan for the three tvcs and 6 x print executions which were utilised on front pages and megawraps across national newspapers, magazines, online and massive roadside billboards.
New Holland created and simulated unique icon designs to build the new 2016 Elantra for each commercial. The pencils commercial in this instance represents the designing and redesigning of the new Elantra.
New Holland created the titles and graphics package for Shaynna Blaze’s latest design show for Foxtel’s Lifestyle Channel, and in collaboration with Beyond productions.
The brief was to create a package which captures the essence of various client styles the show features. There is no live action in the titles, as all shots seen are photorealistic CG, rendered in Redshift.
The ARIAS celebrate their 30th outing this year.
New Holland Creative was commissioned by Foxtel to design and create the opening titles and on-air graphics package for their 30 year countdown to this years Aria Awards.
The ARIAs is the flagship event on the Australian music calendar. In 2016, the ARIA Awards have celebrated 30 years of ARIA, commemorating three decades of excellence and innovation across all genres of Australian music.
In this campaign for an LA based client, we were commissioned to design and animate a toolkit of video game style graphic elements for post production that would be used to go over both footage of athletes training and competing.
We needed to visually communicate that as the athletes sweat, they lose not just water, but also their ability to perform. Until they rehydrate, replenish and refuel with Gatorade.
The campaign runs across US, Asian and Australian markets and stars Barcelona’s Lionel Messi and the Timberwolves Karl Anthony. In Australia the commercial starred Collingwood AFL captain Scott Pendlebury.
New Holland were commissioned by our good friends at Artist in Motion for a large campaign they were working on for the Chinese consumer electronics company, Haier.
AIM were creating a massive event exhibit in Shanghai, showcasing the Haier Smart Home U+ technology. New Hollands task was to take care of all the vfx and post for a 2 minute commercial, while also designing and animating 4 bespoke graphic demo films that would be seen on the large exhibit screens along with online media use. New Holland supervised the shoot in China, while adding it’s design expertise across all moving picture campaign requirements.
Our team, led by Cooksy created their own Sim City aesthetic for the Haier Home, showcasing all the various smart technologies they make. Simple in concept, reflecting the guidelines of the brand, we enjoyed the process of communicating succinctly what their products do to make home life easier.
The final exhibition for Haier was a huge success for AIM.
ARC was established in 2016 as a collection of some of the most well respected editors in both short and long-form editing in Australia.
New Holland was approached to design their new identity in preparation to their launch. Minimalist in execution with an invisible arc running through the three letters that are key to the branding, a simple roll-out of collateral from stationary to web site design has been well received, and arc-edit continues to forge a strong reputation in film and commercials.
A collaboration with Finch company and directed by Derin Seale.
Focusing on an everyday guy, someone we can relate to, who surprisingly is able to create an experience that is beautiful and awesome to behold, all from the power of his device and the streaming ability of Telstra.
New Holland Creative was commissioned to design and animate a series of graphical projections that were used on the night of the shoot as practical effects. These 6K animations where then supplied to various post houses where clever compositing techniques were used to augment what was captured in camera.
In collaboration with Innocean Australia, New Holland produced a refreshed look for the Hyundai iSale campaign, for the September 2016 launch.
Using Maya to animate and Redshift to render, New Holland designed all the typography utilised in the print, tv and digital campaign.
New Holland was commissioned by Hogarth to design the motion graphics for this new campaign for Vodafone, Australia via JWT.
When you think about data on your mobile network – you immediately think of the limits. You think about the extra charges. You think about what you can’t do more than what you should be able to do. You then may imagine all of the things you could do if there where no limits.
Vodafone has made no limits a reality.
The story in this film was to capture that no limits, means exactly that. No limits. No limits in downloading. No limits in uploading. No limits in sharing. No limits in streaming.
It goes on and on… and on…
and on… No limits.
A motion graphics based retail commercial for Wotif, an online hotels and getaways business.
Working with the creatives at 1440, the retail agency of M&C Saatchi, three commercials where developed through a series of animated type treatments highlighting each promotion.
This campaign sees the launch of TAL’s first ever brand campaign, and signals a departure from how the category traditionally attempts to engage Australian consumers.
Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting.
New Holland was commissioned by BMF to create a series of type and icon based animations that interact with the live action, while at the same time illustrating the specific benefits of TAL’s product offering in the market place.
An exciting new brand campaign for the Royal Australian Air Force (RAAF) in its latest work for defence force recruiting.
Directed by JH Beetge, the campaign focuses on all the different ways we look to further ourselves in life and aims to speak directly to people with a desire to succeed, a drive to be better – and shows them how the air force is the perfect place to realise their ambitions.
New Holland Creative was commissioned by Goodoil films to design and animate the retrospective cel animation inspired “Saturday Morning Cartoon” sequences of a young child who dreams to one day become an Air Force fighter pilot.
New Holland was commissioned by Alt vfx to create some additional typographic elements, which were used in the end-tag for this VFX heavy tvc to launch Quantum Break globally on the Xbox.
New Holland animated this online viral commercial for Domino’s Pizza using simple typography and illustrations to create an interesting and fast paced motion design film.
A rebrand for one of Australia’s premiere commercial vfx companies. Fin is a company working on high end commercials and feature film, with offices in both Sydney and Shanghai.
The identity included a new logo, stationary collateral and website design across all platforms.
Brendan directed the commercial for Schweppes Japan, highlighting the British heritage and the bitter sweet taste of this lemon tonic drink. Influences from James Bond title sequences were the inspiration for the choreography of the liquid shot in slow motion using Phantom cameras, augmented with various cg effects in Flame.
A small promo / ident for MTV Australia. Design direction and compositing in after effects of an ident package to appear on MTV to highlight the latest music video of the week. Custom imagery driven by sound was developed in 3D and the whole job was designed, animated and completed in 3 days.
The Hyundai “RGB” tv commercial was a collaboration with the director to establish a distinctive look to the campaign launching the ix35 in Australia. Shot with three cameras, a different colour channel was chosen from each lens to create this mesmerising technique that created one of Hyundias most successful launch campaigns.
Brendan created a series of idents to promote the bbc in Australia. Shot in ultra slow motion using the Phantom camera, the viewer gets to see all the nuances in the joys of summer.
Alt vfx is a leading commercial vfx studio and now in their fifth year their collection of work is world class.
New Holland Creative designed the logo and identity for Alt.vfx for use across multiple collateral platforms including print, signage and in 2017 we redesigned their website from the ground-up and can be viewed at www.altvfx.com
During the design and concept stage of Ridley Scotts Prometheus while working at Fuel vfx, Brendan pitched this opening title sequence to 20th Century Fox.