Grounded as a creative entity, New Holland has been established as a studio specialising in design and motion to clients in advertising, broadcast branding and feature film.
New Holland has a talented team of design directors and animators, who each share the common goal of offering the best solution to fit the visual and strategic goals of the client.
Our headquarters may be in the hub of Paddington, Sydney but our studio prides itself on having no boundaries and a nimble, creative team.
With over 20 years of award winning industry experience, our aim at New Holland is to continue to work across many disciplines, ensuring that an innovative and creative solution is the common thread amongst our work.
New Holland is driven to collaborate with clients that need our well-rounded capabilities in concept development, graphic design, animation and project supervision.
We select to team up with the leaders in their respective expertise of editing, visual effects and post production to create evocative, stimulative visuals.
Enjoy discovering New Holland.
Savage is one of the industry’s most respected design directors and comes with an impressive portfolio across commercials, feature film and broadcast.
Brendan was Head of Design during the heady days at internationally renowned vfx company Fuel, building up a much envied creative team that designed visual effects for top line clients, the Marvel Cinematic Universe and 20th Century Fox.
In recent years at both Alt vfx and Fin design + effects, he has worked with some of the region’s top production companies including Revolver, GoodOil, The Sweet Shop, Plaza, Finch, Exit, Curious and Collider, winning numerous awards along the way.
Over the past 18 years, it is diversity in projects that really stands out in the experience of Clinton Downs.
From supervising the computer graphics on some of the largest feature film projects this country has seen, to single handedly creating memorable idents for cinema.
Along the way he’s managed to take awards for broadcast design work, speak at conferences internationally, write a ray-tracing program and develop an app for the iPhone.
But when you boil it all away, the thing that drives him is a genuine love of the moving image – whatever form it takes.
Tania is New Hollands executive producer for all design projects in commercials & film. Her respect within the industry, agency experience and her passion for the creative process, combined with quality production makes her a perfect match for our studio.
Tania studied at the New York Film School where she established her love for film, before relocating to Sydney to start her career at Animal Logic. With this strong foundation in motion design and vfx, she was enticed to cross over to the agency side to join JWT as a Senior Agency Producer.
Her fascination in blending technology and creativity saw her join Spinifex where she produced visual material for high end events such as the Olympic Games in Beijing, and the then emerging world of VR for global clients.
This was followed by successful years at Havas before her most recent advertising role at Innocean Australia producing award winning campaigns for Hyundai and Kia.
New Holland was commissioned to do the design and fx animation in the My-Link sequence for this campaign for Chevrolet China.
Using Houdini, an fx system was built for the various graphics seen emanating from the Chevy Trax, to show how it communicates and is connected to the world around via the onboard entertainment system.
All shoot supervision, final compositing and post by Alt.vfx
To launch the all new Toyota C-HR, BWM Dentsu, Sydney, has created a campaign aimed at a cosmopolitan demographic in search of the “Thrill of the Next”.
This commercial unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another. New Holland was commissioned to work closely with Exit Film director Ben Tricklebank to design all the concept art for the varied set pieces and experiences seen throughout. Starting with the layout and overall aesthetic of the huge chamber hall for the C-HR to drive through, we then designed the multitude of individually themed rooms, with various robotic lighting installations, mirrored illusion walls and montage of stadium sized video screens that resolve through to the hero pack-shot of the car.
All our concept art was completed before the shoot to aid a seamless production that required innovative, live-action camera work and amazing visual effects by the talented team at Alt.vfx.
Our various room and lighting installations models were supplied to Alt, firstly for their meticulously planned pre-vis, which then flowed through to the awesome photorealistic cg seen in the completed commercial.
New Holland Creative was commissioned to rebrand the global production company, Seven Sunday Films.
With offices around the globe, company director Rodney Vincent needed an overhaul of Seven Sundays identity for use across Asia and North America . We designed a strong, new icon & logotype that represents both the company name and progressive creative energy, but also links to the offices in Bangkok, Singapore, Kuala Lumpur, Jakarta and Chicago.
Their web-site has also been designed from the ground up to showcase their portfolio of work and production services, along with their roster of talented directors.
The first of three commercials to launch the Kia Rio in to the Australian market. New Holland was involved at the early concept stage, working with agency creatives at Innocean Australia to development the tvc campaign and poster art to be used across print.
Collaborating with Scoundrel director Mike Daly and visual effects studio Alt.vfx, we were commissioned to create all the environment matte paintings and set extensions, cg typography and cg car replacements. The artists at Alt handled grade, online, VFX and compositing too, in a successful partnership for a campaign that highlights sharp exterior, lush interior and superior warranty of the 2017 Kia Rio.
New Holland created the titles and graphics package for Shaynna Blaze’s latest design show for Foxtel’s Lifestyle Channel, and in collaboration with Beyond productions.
The brief was to create a package which captures the essence of various client styles the show features. Titles are photorealistic CG, rendered in Redshift.
The ARIAS celebrate their 30th outing this year.
New Holland Creative was commissioned by Foxtel to design and create the opening titles and on-air graphics package for their 30 year countdown to this years Aria Awards.
The ARIAs is the flagship event on the Australian music calendar. In 2016, the ARIA Awards have celebrated 30 years of ARIA, commemorating three decades of excellence and innovation across all genres of Australian music.
In collaboration with Innocean Australia, New Holland produced a refreshed look for the Hyundai iSale campaign, for the September 2016 launch.
Using Maya to animate and Redshift to render, New Holland designed all the typography utilised in the print, tv and digital campaign.
A collaboration with Finch company and directed by Derin Seale.
Focusing on an everyday guy, someone we can relate to, who surprisingly is able to create an experience that is beautiful and awesome to behold, all from the power of his device and the streaming ability of Telstra.
New Holland Creative was commissioned to design and animate a series of graphical projections that were used on the night of the shoot as practical effects. These 6K animations where then supplied to various post houses where clever compositing techniques were used to augment what was captured in camera.
New Holland created the design and vfx for the Queensland governments biofuel initiative in collaboration with agency Ogilvy One20, and directed by David “davros” Wallin. The campaign features the 2015 V8 supercar champion Mark Winterbottom, the ambassador in Queensland to promote E10 fuel.
Using a combination of maya and houdini, the E10 liquid travels from the fuel bowser – and becomes the catalyst to magically create the fuel system and engine of the car. Travelling from this macro view of the engine, the camera pulls back to reveal the car build being completed.
ARC was established in 2016 as a collection of some of the most well respected editors in both short and long-form editing in Australia.
New Holland was approached to design their new identity in preparation to their launch. Minimalist in execution with an invisible arc running through the three letters that are key to the branding, a simple roll-out of collateral from stationary to web site design has been well received, and arc-edit continues to forge a strong reputation in film and commercials.
An exciting new brand campaign for the Royal Australian Air Force (RAAF) in its latest work for defence force recruiting.
Directed by JH Beetge, the campaign focuses on all the different ways we look to further ourselves in life and aims to speak directly to people with a desire to succeed, a drive to be better – and shows them how the air force is the perfect place to realise their ambitions.
New Holland Creative was commissioned by Goodoil films to design and animate the retrospective cel animation inspired “Saturday Morning Cartoon” sequences of a young child who dreams to one day become an Air Force fighter pilot.
‘We threw everything at it’ is a fitting campaign slogan for the 3 x tvcs and 6 x print executions which were utilised on front pages and megawraps across national newspapers, online and billboards.
New Holland created and simulated unique icons to build the new 2016 Elantra for each commercial. The pencils tvc in this instance represents the designing and redesigning of the new Elantra.
New Holland was commissioned by Alt vfx to create some additional typographic elements, which were used in the end-tag for this VFX heavy tvc to launch Quantum Break globally on the xbox.
New Holland was commissioned by Foxtel Lifestyle channels to create and design direct an original titles sequence and graphics package to complement the visual look of ‘Stage & Screen’ and the Foxtel arts channel. Warm tones, interesting shapes and textures, and shallow focus macro cameras contribute to the show’s developed look and feel and was our first project rendered in Redshift.
New Holland animated this online viral commercial for Domino’s Pizza using simple typography and illustrations to create an interesting and fast paced motion design film.
A rebrand for one of Australia’s premiere commercial vfx companies. Fin is a vfx company working on high end tvcs and feature film, with offices in both Sydney and Shanghai.
the identity included a new logo, stationary collateral and website design across all platforms.
Brendan directed the commercial for Schweppes Japan, highlighting the British heritage and the bitter sweet taste of this lemon tonic drink. Influences from James Bond title sequences were the inspiration for the choreography of the liquid shot in slow motion using Phantom cameras, augmented with various cg effects in Flame.
A small promo / ident for MTV Australia. Design direction and compositing in after effects of an ident package to appear on MTV to highlight the latest music video of the week. Custom imagery driven by sound was developed in 3D and the whole job was designed, animated and completed in 3 days.
Based on a sculpture of liquid light that swirl in 3D space to form the new logo, Brendan and Clinton created the cinema ident to appear before any Screen Australia production.
The Hyundai “RGB” tv commercial was a collaboration with the director to establish a distinctive look to the campaign launching the ix35 in Australia. Shot with three cameras, a different colour channel was chosen from each lens to create this mesmerising technique that created one of Hyundias most successful launch campaigns.
Brendan created a series of idents to promote the bbc in Australia. Shot in ultra slow motion using the Phantom camera, the viewer gets to see all the nuances in the joys of summer.
Alt vfx is a leading commercial vfx studio and now in their fifth year their collection of work is world class.
New Holland Creative designed the logo and identity for Alt.vfx for use across multiple collateral platforms including print, signage and web.
During the design and concept stage of Ridley Scotts Prometheus while working at Fuel vfx, Brendan pitched this opening title sequence to 20th Century Fox.
Still airing in cinemas around the country and going strong 6 years later, this gold class ident Clinton supervised from his days at the Lab. The brief was to create a sophisticated treatment to suit the premium Gold Class brand, while seamlessly matching into the existing Event cinemas ident.
Brendan supervised the concept and design direction for which the brief was to create an abstract data world that effects both people and their surroundings to launch the Optus data cloud service.
Clinton created the CG for the platinum cinema ident raised the platinum brand to a new level of sophistication with clean, elegant graphics, matched to a symphonic musical piece.
Fuel vfx was a leader in the vfx industry in Australia working in tv and film, before being bought by Animal Logic. Brendan established and ran the design team at Fuel for four years and while there he rebranded the company. A new logo and identity was established and Fuels brand and amazing body of work was renown globally through its feature film vfx for Marvel Studios and 20th Century Fox.
From his days at the lab as Head of 3D, Clinton created the cg for the ad, which was ultimately delivered in 3D stereo. The idea was to ‘merge’ together a traditional combustion engine, with an electric engine – and all in a few seconds.