Grounded as a creative entity, New Holland has been established as a studio specialising in design and motion to clients in advertising, broadcast branding and feature film.
New Holland has a talented team of design directors and animators, who each share the common goal of offering the best solution to fit the visual and strategic goals of the client.
Our headquarters may be in the hub of Paddington, Sydney but our studio prides itself on having no boundaries and a nimble, creative team.
With over 20 years of award winning industry experience, our aim at New Holland is to continue to work across many disciplines, ensuring that an innovative and creative solution is the common thread amongst our work.
New Holland is driven to collaborate with clients that need our well-rounded capabilities in concept development, graphic design, animation and project supervision.
We select to team up with the leaders in their respective expertise of editing, visual effects and post production to create evocative, stimulative visuals.
Enjoy discovering New Holland.
Savage is one of the industry’s most respected design directors and comes with an impressive portfolio across commercials, feature film and broadcast.
Brendan was Head of Design during the heady days at internationally renowned vfx company Fuel, building up a much envied creative team that designed visual effects for top line clients, the Marvel Cinematic Universe and 20th Century Fox.
In recent years at both Alt vfx and Fin design + effects, he has worked with some of the region’s top production companies including Revolver, GoodOil, The Sweet Shop, Plaza, Finch, Exit, Curious and Collider, winning numerous awards along the way.
Sophie is New Hollands executive producer for all design projects in commercials & film. Her respect within the industry, production experience and her passion for the creative process, combined with quality production makes her a perfect match for our studio.
Sophie holds an MBA from INSEEC in France but her passion the visual arts and fashion led her to her first creative role, working at the International Development for Australian Indigenous Art in Sydney. Since then, she has worked as a producer at Production Companies: Finch, Exit Film and Luscious in Sydney on international campaigns for brands and blue chip clients like Hahn, Toyota, Holden, McDonald’s, LYNX, and Rebel Sport.
She then moved to New York in 2013 where she worked as a digital producer with Google while at B-Reel and as a post-producer at Framestore and MPC.
Sophie returned to Sydney and joined New Holland and has been integral in producing various types of projects including traditional TVCs, digital content, event displays experiential as well as projects involving new technologies and architecture.
Her work has been recognized at D&AD, Cannes, Spikes Asia, AWARD Australia, Adfest and Adstars; and continues to reflect her passion for well told stories, beautifully crafted images, and a positive approach to problem solving.
Over the past 18 years, it is diversity in projects that really stands out in the experience of Clinton Downs.
From supervising the computer graphics on some of the largest feature film projects this country has seen, to single handedly creating memorable idents for cinema.
Along the way he’s managed to take awards for broadcast design work, speak at conferences internationally, write a ray-tracing program and develop an app for the iPhone.
But when you boil it all away, the thing that drives him is a genuine love of the moving image – whatever form it takes.
Simon is one of the most respected concept artists working across film and commercials in Australia. He loves to draw, paint, design and generally make the best pictures he can. In addition to the commercial work he has pursued his own fine arts painting passionately since 2008. As part of the New Holland creative team he loves collaborating on all sorts of projects. If you think Simons genuine talent might be able to help on your production, we would love to hear from you.
New Holland was commissioned to create the titles and on-air graphic package for the next adventure in the popular SBS food series, Destination Flavour China.
Both were produced by drawing upon the influence of Chinese culture and cuisine, and blending this with traditional and modern design. They were created to take the audience on a journey with Adam Liaw to gain an understanding of the different regions and food styles around China, while maintaining consistency with the overall Destination Flavour series.
Destination Flavour China’s titles spawned from an idea to work with a parchment and paint style. Creating the effect for the painted look was made by feeding the footage frame by frame through an algorithm to “paint” the image in a traditional style. The result was then blended together with bespoke animated paint elements bringing together the final result. The aesthetic for the title sequence dictated the elements and style for the rest of the content we created for all episodes that is screening on SBS and SBS OnDemand.
One way to really understand the Skoda brand is to demonstrate what it means in other countries. Skoda gets hearts racing in the WRC2 rally championship, support the peloton in the Tour de France while their concept vehicles showcase the latest in high tech for the near future.
In this brand film we bring to life how simply clever Skoda cars are in Australia.
DDB Sydney sought out New Holland for their design sensibilities to create a film that was equally as clever to Skoda. We came up with a treatment with a beautiful and sophisticated typographical technique that literally brings to life the words ‘SIMPLY CLEVER’.
New Holland had the great pleasure to be involved in “Mandela My Life: The Official Exhibition” organised by the Nelson Mandela Foundation.
MANDELA My Life: The Official Exhibition, is a new world class exhibition on Nelson Mandela’s extraordinary life, curated from the extensive collections of the Nelson Mandela Foundation in Johannesburg. A century on from his birth, this exhibition poetically and emotively explores the personal and public life of one of the most influential men in modern history.
Design Director Brendan Cook commissioned New Holland to illustrate figures in a traditional figure drawing style for a 10mins film that is being shown at the exhibition at Melbourne Museum. New Holland’s talented concept artist Simon Cowell used his experience in figure drawing and inspiration in Edgar Degas’ charcoal figure drawings to illustrate every single frame by hand.
World Premiere is in Melbourne in Sept 2018.
The Hitman franchise is massive in the gaming world. To announce the upcoming launch of the video game Hitman 2, we collaborated with the cinematic wizards at Plastic Wax to create this trailer. Premiered at E3 2018, New Holland was commissioned to design and animate all the motion graphics sequences seen throughout the film.
The trailer reflects the events that can happen in the 2nd mission of the game. The mission takes place at a motor racing event where agent 47 is given his new assignment. The motion graphics are used to deepen the explanation of the possible scenarios that lead up to what at first glance looks like a tragic accident.
A big team effort that Warner Bros. Games and IO Interactive loved.
In a new TVC campaign for Volkswagen Australia to release the new 2017 Golf, New Holland Creative was commissioned by Goodoil Films to work with director JH Beetge on an 80s design aesthetic with a futuristic vibe.
New Hollands brief was to make the future real by looking through the lense of a child and featuring the 80’s video game, Saturday morning cartoons and futuristic icons we all grew up with. We created a bespoke cartoon sequence, using the same cell animation techniques used in the era, along with an 8-Bit gaming sequence harking back to the old Atari console.
WITH collective approached us to design and create an animated 3D lock-up to be used across a variety of media channels.
The device reflects Foxtel’s best ever offer for the sports they broadcast. Using the textures and detail in the various sporting elements make this piece pop off the page. From the subtle hint of branding embossed on the basketball, to the stitching on the cricket ball and even the fuzz of the tennis ball, all these elements come together to make you want to grab hold of the $39 and give it a squeeze.
The offer lock-up appears both alone and in conjunction with a series of sporting legends. We also created an animated version which is used across TV, digital banners and outdoor media.
To launch the all new Toyota C-HR, BWM Dentsu, Sydney, has created a campaign aimed at a cosmopolitan demographic in search of the “Thrill of the Next”.
This commercial unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another. New Holland was commissioned to work closely with Exit Film director Ben Tricklebank to design all the concept art for the varied set pieces and experiences seen throughout. Starting with the layout and overall aesthetic of the huge chamber hall for the C-HR to drive through, we then designed the multitude of individually themed rooms, with various robotic lighting installations, mirrored illusion walls and montage of stadium sized video screens that resolve through to the hero pack-shot of the car.
All our concept art was completed before the shoot to aid a seamless production that required innovative, live-action camera work and amazing visual effects by the talented team at Alt.vfx.
Our various room and lighting installations models were supplied to Alt, firstly for their meticulously planned pre-vis, which then flowed through to the awesome photorealistic cg seen in the completed commercial.
Foxtel has launched a new campaign for its new streaming device – the Foxtel Now Box, the simple way to stream Foxtel direct to your TV.
The campaign creates a spectacular and imaginative world that celebrates the beauty and simplicity of Foxtel’s new way to experience the best choice in live sport, new movies, TV and complete seasons, by visualising the streams of content as they make their journey from device to screen.
New Holland directed the commercial, which combines the designers and animators from New Holland Creative with the amazing vfx artists at Alt.vfx. A big thank you to the guys at TBWA Sydney, Felix, Foxtel and Alt for the opportunity to breathe life into the new Foxtel Now streaming device.
In this brand campaign for M&C Saatchi Sydney, director Carl Rinsch and Alt.vfx had the enviable assignment to produce a total of four commercials, jam packed with stunning visuals combined with a beautiful but quirky Japanese aesthetic.
New Holland was commissioned to deliver scenes that needed our specific design sensibilities. A creative phase started with us completing the concept design for the Japanese themed gallery room that is seen throughout the tv, digital and print campaign.
New Holland was also responsible for delivering the challenging technical tasks of creating the electric mayhem of a Tesla Coil, along with the mesmerising effects of the Pin Cube and the detailed form of the archers iris. Using Houdini 3D software and Redshift for rendering, New Holland was more than happy to meet this challenge to reach the lofty standards set by Alt.vfx
Our design work and animated sequences were only a small part in the overall scheme of such a large production, but it was rewarding to work with Alt.vfx and Carl who appreciate what these nuances bring to their projects.
New Holland was commissioned by Foxtel Lifestyle channels to create and design direct an original titles sequence and graphics package to complement the visual look of ‘Stage & Screen’ and the Foxtel arts channel.
Warm tones, interesting shapes and textures, and shallow focus macro cameras contribute to the show’s developed look and feel and was our first project rendered in Redshift.
New Holland created the design and vfx for the Queensland governments biofuel initiative in collaboration with agency Ogilvy One20, and directed by David “davros” Wallin. The campaign features the 2015 V8 supercar champion Mark Winterbottom, the ambassador in Queensland to promote E10 fuel.
Using a combination of maya and houdini, the E10 liquid travels from the fuel bowser – and becomes the catalyst to magically create the fuel system and engine of the car. Travelling from this macro view of the engine, the camera pulls back to reveal the car build being completed.
You cannot say New Holland isn’t diversified!
In this, our first video game collaboration with the cinematic wizards at Plastic Wax, our design skills were used to create an exciting style to the trailer announcing Hitman 2.
To create something spectacular and evocative we needed to fuse together direction, a strong design aesthetic, animation direction and the best CG in the business. A graphic film like this one can inherit the beauty of contemporary graphic design, and natural CG cinematography from PlasticWax while infusing the motion graphics with simple storytelling and purpose.
We love to make things look beautiful, painting every frame in its best possible light. Warner Bros. Games and IO Interactive were very happy with the results.
Recently recreated and updated in 2017 in 4K for the Australian governments film organisation, Screen Australia. This animation is based on a sculpture of liquid light that swirls in 3D space to form the logo identity. Our team created the ident to appear before any Screen Australia production across tv, feature film and digital.
Architectural. Visualisation. Those two words have never appeared in the same sentence as New Holland. Until now.
New Holland has always been about challenging our clients in positive ways. Pushing them to try new things, to push themselves outside their comfort zone, to go somewhere new, to try something different. We treat ourselves the same way, as we believe that pushing ourselves and trying new things outside of our film and commercial design skillset is part of an ongoing process of becoming better, sharper, clearer.
When we were contacted by the highly experienced and very talented team from Scentre Group, who were seeking a world-class Architectural film for their latest flagship Westfield development in Auckland, New Zealand, we jumped at the chance. This was a perfect way to push, challenge, create.
As New Holland Creative had previously never tackled work of this nature, it initially seemed like New Holland was a strange choice for such a high-calibre client. However the creative team at Scentre Group led by Nicholas Thiolouse were just as critical of their own standards as we were of ours; they sought a collaborator who could push them and challenge their way of approaching these projects, and in our collective pool of experience they saw such a collaborator. Such a client is what you dream of!
Over the course of this monumental project the New Holland team became experts at creating beautiful and highly realistic architectural renderings, utilising our experience in feature film VFX to balance the lighting, frame the camera and evoke a mood.
At the end of the day it’s the results that tell the real story, and the teams at New Holland and Scentre Group could not be happier with the end product.
Our good friends at Artists in Motion are event specialists and produce many large exhibits internationally.
New Holland was commissioned by AIM to develop and execute the animated sequence titled musicality, which is projected on to the Venetian casino resort in Macao.
Our artists created lively scenes of abstract piano keyboards followed by stereo equalisers, flourishing flowers, singers and musical instruments continually evolving across the exterior walls, symbolising musicality and a vibrant new season for all. Utilising cutting-edge technology and precise pixel mapping techniques, AIM presented a beautiful fusion of the Venetian’s unique architectural intricacies with rich motion design and animation.
The seasonal show which runs nightly, adds to the joyous atmosphere of people gathering in celebration along the Cotai Strip.
The Electric Lens Company is a group of artists, directors and technicians creating virtual experiences across varied platforms.
This young, dynamic company approached New Holland to design and create their brand. The founders of Electric Lens have a background as commercial animators, VFX artists and game designers, but are specialising in the growing VR demographic which uses these collective skills. The logo was devised around the artistic and technical workflow that combines to create a VR experience. The three lenses of storytelling, artistry and technical ability come together to form a simple icon, that has both a nostalgic feel while also representing a cutting edge technical industry.
A Project of Epic Proportions
When our friends at Artists in Motion contacted us to help deliver the Opening Ceremony animation for the 2017 Solidarity Games, we jumped at the chance.
Artists in Motion are experts in the field of event based graphics, with the Opening Ceremony requiring a 2 minute sequence named HOPE, which featured fully CG environments combined with highly choreographed dance routines, to be filmed on the Fox Studios back lot.
AIM contacted New Holland, as they sought a team of artists who they could trust to not only deliver beautiful CG environments to the highest quality, but who could also bring an elegant design sensibility to the overall piece. Working from the previz and static models created at AIM, the task for New Holland was to breath life into the scenes and to create a magical experience while remaining true to the underlying design aesthetic.
The project itself was on a truly epic scale, with the final projection appearing on a screen which was 80 metres across and live streamed around the world to many thousands of viewers.
Event based work is something New Holland has always wanted to explore, and this collaboration with the fantastic team at Artists in Motion provided us with the opportunity.
Tools: Maya, Redshift, Houdini, Nuke, Substance Designer, After Effects
In a New Holland Creative production, we were commissioned to deliver the entire creative for this architectural design film for Westfield, one of the worlds largest shopping centre developers.
The audience is taken a few years in to the future towards an evolving Westfield brand experience. From script, storyboarding through to producing the live action shoot, our team designed a motion graphics package, along with near future 3D architectural concepts and interactive display kiosks to show what is possible at Westfield for its future developments.
New Holland was commissioned to do the design and fx animation in the My-Link sequence for this campaign for Chevrolet China.
Using Houdini, an fx system was built for the various graphics seen emanating from the Chevy Trax, to show how it communicates and is connected to the world around via the onboard entertainment system.
All shoot supervision, final compositing and post by Alt.vfx
New Holland Creative was commissioned to rebrand the global production company, Seven Sunday Films.
With offices around the globe, company director Rodney Vincent needed an overhaul of Seven Sundays identity for use across Asia and North America . We designed a strong, new icon & logotype that represents both the company name and progressive creative energy, but also links to the offices in Bangkok, Singapore, Kuala Lumpur, Jakarta and Chicago.
Their web-site has also been designed from the ground up to showcase their portfolio of work and production services, along with their roster of talented directors.
The first of three commercials to launch the Kia Rio in to the Australian market. New Holland was involved at the early concept stage, working with agency creatives at Innocean Australia to development the tvc campaign and poster art to be used across print.
Collaborating with Scoundrel director Mike Daly and visual effects studio Alt.vfx, we were commissioned to create all the environment matte paintings and set extensions, cg typography and cg car replacements. The artists at Alt handled grade, online, VFX and compositing too, in a successful partnership for a campaign that highlights sharp exterior, lush interior and superior warranty of the 2017 Kia Rio.
New Holland created the titles and graphics package for Shaynna Blaze’s latest design show for Foxtel’s Lifestyle Channel, and in collaboration with Beyond productions.
The brief was to create a package which captures the essence of various client styles the show features. There is no live action in the titles, as all shots seen are photorealistic CG, rendered in Redshift.
The ARIAS celebrate their 30th outing this year.
New Holland Creative was commissioned by Foxtel to design and create the opening titles and on-air graphics package for their 30 year countdown to this years Aria Awards.
The ARIAs is the flagship event on the Australian music calendar. In 2016, the ARIA Awards have celebrated 30 years of ARIA, commemorating three decades of excellence and innovation across all genres of Australian music.
In this campaign for an LA based client, we were commissioned to design and animate a toolkit of video game style graphic elements for post production that would be used to go over both footage of athletes training and competing.
We needed to visually communicate that as the athletes sweat, they lose not just water, but also their ability to perform. Until they rehydrate, replenish and refuel with Gatorade.
The campaign runs across US, Asian and Australian markets and stars Barcelona’s Lionel Messi and the Timberwolves Karl Anthony. In Australia the commercial starred Collingwood AFL captain Scott Pendlebury.
New Holland were commissioned by our good friends at Artist in Motion for a large campaign they were working on for the Chinese consumer electronics company, Haier.
AIM were creating a massive event exhibit in Shanghai, showcasing the Haier Smart Home U+ technology. New Hollands task was to take care of all the vfx and post for a 2 minute commercial, while also designing and animating 4 bespoke graphic demo films that would be seen on the large exhibit screens along with online media use. New Holland supervised the shoot in China, while adding it’s design expertise across all moving picture campaign requirements.
Our team, led by Cooksy created their own Sim City aesthetic for the Haier Home, showcasing all the various smart technologies they make. Simple in concept, reflecting the guidelines of the brand, we enjoyed the process of communicating succinctly what their products do to make home life easier.
The final exhibition for Haier was a huge success for AIM.
New Holland was commissioned by Hogarth to design the motion graphics for this new campaign for Vodafone, Australia via JWT.
When you think about data on your mobile network – you immediately think of the limits. You think about the extra charges. You think about what you can’t do more than what you should be able to do. You then may imagine all of the things you could do if there where no limits.
Vodafone has made no limits a reality.
The story in this film was to capture that no limits, means exactly that. No limits. No limits in downloading. No limits in uploading. No limits in sharing. No limits in streaming.
It goes on and on… and on…
and on… No limits.
In collaboration with Innocean Australia, New Holland produced a refreshed look for the Hyundai iSale campaign, for the September 2016 launch.
Using Maya to animate and Redshift to render, New Holland designed all the typography utilised in the print, tv and digital campaign.
A motion graphics based retail commercial for Wotif, an online hotels and getaways business.
Working with the creatives at 1440, the retail agency of M&C Saatchi, three commercials where developed through a series of animated type treatments highlighting each promotion.
A collaboration with Finch company and directed by Derin Seale.
Focusing on an everyday guy, someone we can relate to, who surprisingly is able to create an experience that is beautiful and awesome to behold, all from the power of his device and the streaming ability of Telstra.
New Holland Creative was commissioned to design and animate a series of graphical projections that were used on the night of the shoot as practical effects. These 6K animations where then supplied to various post houses where clever compositing techniques were used to augment what was captured in camera.
This campaign sees the launch of TAL’s first ever brand campaign, and signals a departure from how the category traditionally attempts to engage Australian consumers.
Rather than playing on their fears, TAL hopes to make life insurance a well-understood and valuable part of people’s lives, by celebrating everything in life that is worth protecting.
New Holland was commissioned by BMF to create a series of type and icon based animations that interact with the live action, while at the same time illustrating the specific benefits of TAL’s product offering in the market place.
ARC was established in 2016 as a collection of some of the most well respected editors in both short and long-form editing in Australia.
New Holland was approached to design their new identity in preparation to their launch. Minimalist in execution with an invisible arc running through the three letters that are key to the branding, a simple roll-out of collateral from stationary to web site design has been well received, and arc-edit continues to forge a strong reputation in film and commercials.
An exciting new brand campaign for the Royal Australian Air Force (RAAF) in its latest work for defence force recruiting.
Directed by JH Beetge, the campaign focuses on all the different ways we look to further ourselves in life and aims to speak directly to people with a desire to succeed, a drive to be better – and shows them how the air force is the perfect place to realise their ambitions.
New Holland Creative was commissioned by Goodoil films to design and animate the retrospective cel animation inspired “Saturday Morning Cartoon” sequences of a young child who dreams to one day become an Air Force fighter pilot.
‘We threw everything at it’ is a fitting campaign slogan for the three tvcs and 6 x print executions which were utilised on front pages and megawraps across national newspapers, magazines, online and massive roadside billboards.
New Holland created and simulated unique icon designs to build the new 2016 Elantra for each commercial. The pencils commercial in this instance represents the designing and redesigning of the new Elantra.
New Holland was commissioned by Alt vfx to create some additional typographic elements, which were used in the end-tag for this VFX heavy tvc to launch Quantum Break globally on the Xbox.
New Holland animated this online viral commercial for Domino’s Pizza using simple typography and illustrations to create an interesting and fast paced motion design film.
A rebrand for one of Australia’s premiere commercial vfx companies. Fin is a company working on high end commercials and feature film, with offices in both Sydney and Shanghai.
The identity included a new logo, stationary collateral and website design across all platforms.
Brendan directed the commercial for Schweppes Japan, highlighting the British heritage and the bitter sweet taste of this lemon tonic drink. Influences from James Bond title sequences were the inspiration for the choreography of the liquid shot in slow motion using Phantom cameras, augmented with various cg effects in Flame.
A small promo / ident for MTV Australia. Design direction and compositing in after effects of an ident package to appear on MTV to highlight the latest music video of the week. Custom imagery driven by sound was developed in 3D and the whole job was designed, animated and completed in 3 days.
The Hyundai “RGB” tv commercial was a collaboration with the director to establish a distinctive look to the campaign launching the ix35 in Australia. Shot with three cameras, a different colour channel was chosen from each lens to create this mesmerising technique that created one of Hyundias most successful launch campaigns.
Brendan created a series of idents to promote the bbc in Australia. Shot in ultra slow motion using the Phantom camera, the viewer gets to see all the nuances in the joys of summer.
Alt vfx is a leading commercial vfx studio and now in their fifth year their collection of work is world class.
New Holland Creative designed the logo and identity for Alt.vfx for use across multiple collateral platforms including print, signage and in 2017 we redesigned their website from the ground-up and can be viewed at www.altvfx.com
During the design and concept stage of Ridley Scotts Prometheus while working at Fuel vfx, Brendan pitched this opening title sequence to 20th Century Fox.
Brendan supervised the concept and design direction for which the brief was to create an abstract data world that effects both people and their surroundings to launch the Optus data cloud service.
Still airing in cinemas around the country and going strong 6 years later, this gold class ident Clinton supervised from his days at the Lab. The brief was to create a sophisticated treatment to suit the premium Gold Class brand, while seamlessly matching into the existing Event Cinemas ident.
Clinton created the CG for the platinum cinema ident raised the platinum brand to a new level of sophistication with clean, elegant graphics, matched to a symphonic musical piece.
Fuel vfx was a leader in the vfx industry in Australia working in tv and film, before being bought by Animal Logic.
Brendan established and ran the design team at Fuel for four years and while there he rebranded the company. A new logo and identity was established and Fuels brand and amazing body of work was renown globally through its feature film vfx for Marvel Studios and 20th Century Fox.
From his days at the lab as Head of 3D, Clinton created the cg for the ad, which was ultimately delivered in 3D stereo. The idea was to ‘merge’ together a traditional combustion engine, with an electric engine – and all in a few seconds.